Privacy policy.
What we collect, why, and how to have it removed.
Last updated 25 October 2026.
This policy.
Effective as of 25 October 2026.
California Notice at Collection/State Privacy Rights Notice: See the State privacy rights notice section below for important information about your rights under applicable state privacy laws.
Picnic Audio Inc. (trading as picnic audio) (“picnic audio,” “we”, “us” or “our”) makes audio plugins (software instruments and effects) and sells them at picnicaudio.com. This Privacy Policy describes how picnic audio processes personal information that we collect through our website, our emails, our plugins’ licence keys and our marketing activities described in this Privacy Policy (collectively, the “Service”). It includes our Cookie notice.
NOTICE TO EUROPEAN USERS: Please see the section for additional information for individuals located in the European Economic Area or United Kingdom (which we refer to as “Europe”, and “European” should be understood accordingly) below.
Personal information we collect.
Information you provide to us. Personal information you may provide to us through the Service or otherwise includes:
- Contact data, such as your email address, and your name if you give it at checkout or it comes from Google when you sign in with Google.
- Profile data, such as the email address of your optional customer account, whether you have verified it, and your name and picture from Google if you sign in with Google. Accounts have no password.
- Communications data based on our exchanges with you, including when you write to us by email.
- Transactional data, such as information relating to or needed to complete your orders on or through the Service, including order references, the plugins you bought or took free, what each cost, the discount and tax, the currency you paid in, your billing country, the name given at checkout, a tax ID if you bought as a business, refunds and disputes; and the licence each order gave you, with its licence key and the email address it belongs to.
- Marketing data, such as your signups to our newsletter, a plugin’s launch email or a download on our Resources page (where and when you signed up, agreed, confirmed or unsubscribed, and the download you asked for), whether you asked for our letters at checkout, and the single-use welcome code you were given.
- Survey data: the answers you choose to give to our optional questions after confirming a signup (your DAW, where you heard of us, the kinds of music you make).
- Payment data needed to complete transactions, including payment card information. This is collected by Stripe directly, at checkout: we never receive or store your card number.
Third-party sources.
We may combine personal information we receive from you with personal information falling within one of the categories identified above that we obtain from other sources, such as:
- Stripe (Link), which sells our plugins and tells us, for each order, your email address, the name and billing country you gave, any tax ID, what you paid, and any refund or dispute.
- Google, if you use it to sign in to your account: your email address, whether Google has verified it, your name and your profile picture, as your Google account settings allow.
- Business transaction partners. We may receive personal information in connection with an actual or prospective business transaction. For example, we may receive your personal information from an entity we acquire or are acquired by, a successor, or assignee or any party involved in a business transaction such as a merger, acquisition, sale of assets, or similar transaction, and/or in the context of an insolvency, bankruptcy, or receivership.
Automatic data collection.
We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, such as:
- Device data, such as your browser type and version, your operating system, and your IP address. Each account sign-in is kept with the browser (user agent) and IP address it was made from. Our hosting provider, Cloudflare, sees the IP address of every request; we use it to protect the Service (for example to limit how often one visitor can start a checkout), without storing it.
- Online activity data, such as pages you viewed, the website you visited before browsing to the Service, your browser and device type, and how fast pages load, which Cloudflare Web Analytics counts without identifying you; and, if you arrive from a link with campaign labels (UTM parameters) or from another site, those labels and that site’s name, which we keep with your order or signup.
Our emails show our logo, loaded from picnicaudio.com, but we don’t use it, or anything else, to tell whether you opened an email or clicked in it. For more information concerning our automatic collection of data, please see the Cookie notice below.
How we use your personal information.
We may use your personal information for the following purposes or as otherwise described at the time of collection:
Service delivery and operations. We may use your personal information to provide the Service, including to deliver your licence keys and downloads, and to email you a download you asked for on our Resources page; enable security features of the Service; establish and maintain your customer account; communicate with you about the Service, including by sending receipts, sign-in codes, licence key changes and support messages; and provide support for the Service, and respond to your requests, questions and feedback.
Service improvement and analytics. We may use your personal information to analyze your usage of the Service, improve the Service, improve the rest of our business, help us understand user activity on the Service, including which pages are most and least visited and how visitors move around the Service, which posts and sites bring people to us, and to decide which plugins to make and which DAWs to test them in. We look at survey answers and campaign labels only as totals, never person by person: our own numbers feed, read only with a key we make, gives counts of signups, answers, downloads, welcome codes and orders, never an address or a person. We count how many times each Resources download is fetched, never who fetched it.
Direct marketing. We send our letters (our newsletter, and a plugin’s launch email) only to addresses that asked for them and confirmed, and may send one welcome email with your welcome code. You may opt out as described in Your choices below.
Advertising. We, our service providers, and third-party advertising partners (Meta and TikTok) may use cookies and other technologies to collect information about your interaction with the Service, and we may tell them about your order, to measure our ads and to show ads that we or they think will interest you on their platforms. We do this only if you accept marketing in our privacy choices, never if your browser sends Global Privacy Control, and not yet at all: the Cookie notice says what they would be told.
Compliance and protection. We may use your personal information to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas, investigations or requests from government authorities, and to keep tax and accounting records; protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); audit our internal processes for compliance with legal and contractual requirements or our internal policies; enforce the terms and conditions that govern the Service, including our Licence agreement; and prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.
Data sharing in the context of corporate events. We may share certain personal information in the context of actual or prospective corporate events — for more information, see How we share your personal information, below.
To create aggregated, de-identified and/or anonymized data. We may create aggregated, de-identified and/or anonymized data from your personal information and other individuals whose personal information we collect. We make personal information into de-identified and/or anonymized data by removing information that makes the data identifiable to you and we will not attempt to reidentify any such data. We may use this aggregated, de-identified and/or anonymized data and share it with third parties for our lawful business purposes, including analyzing and improving the Service and promoting our business.
Further uses. In some cases, we may use your personal information for further uses, in which case we will ask for your consent to use your personal information for those further purposes if they are not compatible with the initial purpose for which information was collected.
Retention.
We generally retain personal information to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, establishing or defending legal claims, or for fraud prevention purposes. To determine the appropriate retention period for personal information, we may consider factors such as the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. In particular:
- Orders and licences are kept so that you can find your licence keys and downloads again, and for our tax and accounting records.
- A sign-in session lasts 30 days. Signing out deletes it; an expired one is deleted the next time anyone asks for a sign-in code. A sign-in code lasts 10 minutes, and the record of its email (who it went to, never the code) is deleted after 7 days, whether or not you have an account.
- A Resources download’s emailed links work for 7 days. A signup that isn’t confirmed within 7 days is forgotten. A confirmed one is kept until you ask us to delete it; after you unsubscribe we keep it, unsubscribed, so we never mail you again by mistake. The record of a welcome code keeps your address (scrambled) so each address gets one code.
- Our database is backed up daily. Daily backups are kept 90 days, and the first of each month for 24 months, then deleted.
- Our hosting provider’s request logs are kept for 7 days.
When we no longer require the personal information, we have collected about you, we may either delete it, anonymize it, or isolate it from further processing.
How we share your personal information.
We may share your personal information with the following parties (or as otherwise described in this Privacy Policy, in other applicable notices, or at the time of collection). We do not sell your personal information for money.
- Service providers. Third parties that provide services on our behalf or help us operate the Service or our business: Cloudflare (hosting, our database and file storage, sending and forwarding our email, Web Analytics, and the sign-in to our admin), Stripe (payments), Google (sign-in with Google, and the inbox our support email reaches), and Resend (sending our letters, once we start using it).
- Payment processors. Any payment card information you use to make a purchase on the Service is collected and processed directly by Stripe, through Link, which sells our plugins. Stripe may use your payment data in accordance with its privacy policy, https://stripe.com/privacy, and Link in accordance with https://link.com/privacy.
- Advertising partners. Meta and TikTok, for the advertising purposes described above, once we use them and only with your consent. If you then buy, we tell them the order’s reference; when you paid; which plugins you bought; what each cost and what you paid in all before tax, in its currency; the address of our checkout page; your browser’s user agent (its name and version, and your system’s); your email address, hashed first; the identifiers their tags keep in those cookies, when they have set them.
- Third parties designated by you. We may share your personal information with third parties where you have instructed us or provided your consent to do so.
- Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, in the course of the professional services that they render to us.
- Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the Compliance and protection purposes described above.
- Business transferees. We may disclose personal information in the context of actual or prospective business transactions (e.g., investments in picnic audio, financing of picnic audio, or the sale, transfer or merger of all or part of our business, assets or shares). For example, we may need to share certain personal information with prospective counterparties and their advisers. We may also disclose your personal information to an acquirer, successor, or assignee of picnic audio as part of any merger, acquisition, sale of assets, or similar transaction, and/or in the event of an insolvency, bankruptcy, or receivership in which personal information is transferred to one or more third parties as one of our business assets.
Your choices.
In this section, we describe the rights and choices available to all users. Users who are located in certain U.S. states and Europe can find additional information about their rights below.
- Access your information. If you have a customer account, you can see your orders, licence keys and downloads by signing in. For anything else, or to correct it, write to us.
- Opt-out of communications. You may opt out of our letters by following the unsubscribe link at the bottom of each, which takes your address off every list at once, or by contacting us. Please note that if you choose to opt out of marketing-related emails, you may continue to receive service-related and other non-marketing emails, such as receipts and sign-in codes.
- Cookies and other technologies. For information about cookies and other technologies employed by the Service and how to control them, see the Cookie notice below.
- Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” signals. We do treat Global Privacy Control as a no to analytics and marketing. To find out more about “Do Not Track,” please visit https://allaboutdnt.com.
- Declining to provide information. We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services: we need an email address to send you your licence keys.
- Linked third-party platforms. If you choose to sign in to the Service with your Google account, you may be able to use your settings in your Google account to limit the information we receive from it. If you revoke our ability to access information from Google, that choice will not apply to information that we have already received from it.
- Delete your data or close your account. To close your account or have your data deleted, write to us at support@picnicaudio.com from its address. We keep what the law requires us to keep, such as the records of your orders.
Other sites and services.
The Service may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.
Security.
We employ technical, organizational and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.
International data transfer.
Our service providers, including Cloudflare, Stripe and Google, are based in the United States and operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country. Users in Europe should read the important information provided below about transfer of personal information outside of Europe.
Children.
The Service is not intended for use by anyone under 18 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us. If we learn that we have collected personal information through the Service from a child without the consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.
Changes to this Privacy Policy.
We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service or other appropriate means. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acknowledging that the modified Privacy Policy applies to your interactions with the Service and our business.
How to contact us.
If you have questions about our practices or if you would like to exercise any privacy related right that may be available to you, please contact us via one of the methods listed below.
- Email: support@picnicaudio.com
- Mail: 2967 Dundas St. W. #900, Toronto, ON M6P 1Z2
Cookie notice.
This Cookie notice explains how picnic audio uses cookies and similar technologies in connection with picnicaudio.com and any other website that we own or control and which posts or links to this notice (collectively, the “Sites”).
What are cookies? Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies serve different purposes, like helping us understand how a site is being used, letting you navigate between pages efficiently, remembering your preferences, and generally improving your browsing experience.
Our Sites may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer or mobile device until you delete them). We use two broad categories of cookies: (1) first party cookies, served directly by us to your computer or mobile device; and (2) third-party cookies, which are served by service providers or business partners on our Sites, and can be used by these parties to recognize your computer or mobile device when it visits other websites.
Browser web storage. We also use browser web storage (including via HTML5), also known as locally stored objects (“LSOs”), for similar purposes as cookies. Browser web storage enables the storage of a larger amount of data than cookies. Your web browser may provide functionality to clear your browser web storage.
Cookie notice: what we use.
On the Sites, we use cookies and other tracking technologies in the following categories. Essential ones are always on, since the shop needs them. Analytics ones are on unless you turn analytics off. Advertising ones load only if you accept marketing.
Cloudflare Web Analytics, our analytics tool, sets no cookies and stores nothing on your device, and Cloudflare discards your IP address. It doesn’t load if you turn analytics off.
| What | Where it’s kept | What it’s for | How long |
|---|---|---|---|
| Bag (vst-shop:bag, vst-shop:newsletter-opt-in) | Browser storage | Essential: the plugins in your bag, and whether you ticked the newsletter box beside them. | Until you check out or empty it |
| Shown prices (vst-shop:shown-prices) | Browser storage (tab) | Essential: the prices your bag showed, so checkout can say if one has changed. | Until you close the tab |
| Privacy choices (picnic:consent) | Browser storage | Essential: your answers to our privacy choices. | 180 days, then we ask again |
| Marketing consent (picnic-consent) | Cookie | Essential: tells checkout you accepted marketing, set only while you do. | Until you close the browser |
| Checkouts (__Host-checkouts) | Cookie | Essential: the checkouts this browser started, to tell your own orders from ones you were sent a link to. | A day |
| Order page (__Secure-order-own-…, __Secure-order-visited, __Secure-order-shown, order-link) | Cookie | Essential: keeps your order page open in this browser. | A day (an expired order link’s: 30 minutes) |
| Download (download-…) | Cookie | Essential: permission to download one installer you own. | 10 minutes |
| Account session (__Secure-picnic.session_token) | Cookie | Essential: keeps you signed in. | 30 days, or until you sign out |
| Sign-in (picnic.sign-in, picnic.state) | Cookie | Essential: the sign-in code this browser asked for, or a Google sign-in in progress. | 10 minutes (Google’s: 5 minutes) |
| Known browser (picnic.known) | Cookie | Essential: the accounts this browser has signed in to (scrambled), so nobody else’s requests can stop you getting your codes. | A year |
| Sign-up pop-up seen (picnic-popup-seen) | Cookie | Essential: set when the sign-up pop-up has shown in this browser, so it isn’t shown again for a while. It doesn’t say who you are. | 30 days |
| Signed up (picnic-subscribed) | Cookie | Essential: set when you sign up for our letters from this browser, or confirm them, so the sign-up pop-up never asks you again. It doesn’t say who you are. | A year |
| Stripe checkout | Stripe’s cookies, on Stripe’s checkout | Essential: payment and fraud prevention, served by Stripe (https://stripe.com/privacy). | Set by Stripe |
| Where you came from (picnic:attribution) | Browser storage (tab) | Analytics: a campaign link’s labels and the site that sent you, kept for checkout and sign-up forms. Only stored if you accept marketing; otherwise kept in the page’s memory while you browse. | Up to 24 hours |
| Meta (_fbp, _fbc) | Cookie, served by Meta (https://www.facebook.com/privacy/policy) | Advertising: measures our ads on Facebook and Instagram. Not in use yet, and only after you accept marketing. | Set by Meta |
| TikTok (_ttp, ttcsid) | Cookie, served by TikTok (https://www.tiktok.com/legal/privacy-policy) | Advertising: measures our ads on TikTok. Not in use yet, and only after you accept marketing. | Set by TikTok |
Cookie notice: Meta and TikTok.
Not in use yet. Once they are, Meta’s and TikTok’s tags load only if you accept marketing, and set their own cookies (_fbp and _fbc for Meta, _ttp and ttcsid for TikTok) to measure our ads. If you then buy, we tell Meta and TikTok about the order so they can count it: the order’s reference; when you paid; which plugins you bought; what each cost and what you paid in all before tax, in its currency; the address of our checkout page; your browser’s user agent (its name and version, and your system’s); your email address, hashed first; the identifiers their tags keep in those cookies, when they have set them. We tell them only if your browser told us at checkout that you’d accepted marketing, never if it sends Global Privacy Control, and never for test orders.
Cookie notice: your choices.
Your options for controlling what information cookies and similar technologies collect about you include:
- Privacy choices. Change your choices any time from Privacy choices at the foot of every page. While we use an advertising tag, a banner also asks when you first visit, with Accept and Reject side by side. Strictly necessary cookies do not require your consent.
- Global Privacy Control. If your browser sends it, we treat it as a no to analytics and marketing: nothing optional loads, and we don’t ask.
- Blocking cookies in your browser. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Sites may not work properly: for example, you may need to sign in again, and your order page may not stay open. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit https://www.allaboutcookies.org.
- Third-party opt-out option. You can limit interest-based advertising in your Meta and TikTok ad settings, and on websites through members of the Network Advertising Initiative (https://optout.networkadvertising.org) or the Digital Advertising Alliance (https://optout.aboutads.info).
If you choose to opt out of targeted advertisements, you will still see advertisements online, but they may not be relevant to you. You will need to apply these opt-out settings on each device and browser from which you wish to limit the use of your information for interest-based advertising purposes. Information about the cookies we use may be updated from time to time, so please check back on a regular basis for any changes.
State privacy rights notice.
Except as otherwise provided, this section applies to residents of U.S. states to the extent they have privacy laws applicable to us that grant their residents the rights described below (collectively the “State Privacy Laws”).
This section describes how we collect, use, and share Personal Information of residents of these states and the rights these users may have with respect to their Personal Information. Please note that not all rights listed below may be afforded to all users and that if you are not a resident of one of these states, you may not be able to exercise these rights. In addition, we may not be able to process your request if you do not provide us with sufficient detail to allow us to confirm your identity or understand and respond to it. We confirm a request by email: we answer at the address the request is about, and may ask you to reply from it.
For purposes of this section, the term “Personal Information” has the meaning given to “personal data”, “personal information” or other similar terms and “Sensitive Personal Information” has the meaning given to “sensitive personal information,” “sensitive data”, or other similar terms in the State Privacy Laws, except that in neither case does such term include information exempted from the scope of the State Privacy Laws.
Your state privacy rights.
The State Privacy Laws may provide residents with some or all of the rights listed below. However, these rights are not absolute and some State Privacy Laws do not provide these rights to their residents. Therefore, we may decline your request in certain cases as permitted by law.
- Information. You can request the following information about how we have collected and used your Personal Information: the categories of Personal Information that we have collected; the categories of sources from which we collected Personal Information; the business or commercial purpose for collecting and/or selling Personal Information; the categories of third parties with which we share Personal Information; the categories of Personal Information that we sold or disclosed for a business purpose; and the categories of third parties to whom the Personal Information was sold or disclosed for a business purpose.
- Access. You can request a copy of the Personal Information that we have collected about you.
- Appeal. You can appeal our denial of any request validly submitted.
- Correction. You can ask us to correct inaccurate Personal Information that we have collected about you.
- Deletion. You can ask us to delete the Personal Information that we have collected from you.
- Opt-out of certain processing for targeted advertising purposes. We may process Personal Information for targeted advertising purposes, once we use Meta or TikTok and only with your consent. You can opt-out of certain processing of personal information for targeted advertising purposes.
- Opt-out of or appeal profiling/automated decision making. We do not use your Personal Information to engage in profiling or to perform automated decision-making that results in significant financial impacts, significant impacts on housing, education, employment, health care, or criminal justice, or similarly significant impacts.
- Opt-out of other sales of personal data. We do not sell your Personal Information within the meaning of State Privacy Laws, other than as described below for targeted advertising.
- Consumers under 16. We do not have actual knowledge that we collect, sell or share the personal information of consumers under 16 years of age.
- Sensitive Personal Information. We do not intentionally collect or process Sensitive Personal Information.
- Nondiscrimination. You are entitled to exercise the rights described above free from discrimination as prohibited by the State Privacy Laws.
Exercising your state privacy rights.
Exercising your right to opt-out of the “sale” or “sharing” of your Personal Information. While we do not sell personal information for money, we may use services that help deliver interest-based ads to you as described above. The State Privacy Laws may classify our use of some of these services as “selling” or “sharing” your Personal Information with the advertising partners that provide the services. You can submit requests to opt-out of tracking for targeted advertising purposes or other sales of Personal Information through Privacy choices at the foot of every page, via email to support@picnicaudio.com, or by broadcasting the Global Privacy Control (“GPC”) signal. We honor GPC signals as valid opt-out requests for the sale or sharing of Personal Information, as required by applicable law. When we detect a GPC signal from your browser, we will treat it as a request to opt out of the sale or sharing of your Personal Information. For more information about GPC, visit https://globalprivacycontrol.org.
Exercising other state privacy rights. You may submit requests to exercise any of the other state privacy rights listed above via email to support@picnicaudio.com.
Verification of Identity; Authorized agents. We may need to verify your identity in order to process your information/know, access, appeal, correction, or deletion requests and reserve the right to confirm your residency. To verify your identity, we may require government identification, a declaration under penalty of perjury, or other information, where permitted by law.
Under some State Privacy Laws, you may enable an authorized agent to make a request on your behalf. However, we may need to verify your authorized agent’s identity and authority to act on your behalf. We may require a copy of a valid power of attorney given to your authorized agent pursuant to applicable law. If you have not provided your agent with such a power of attorney, we may ask you to take additional steps permitted by law to verify that your request is authorized, such as by providing your agent with written and signed permission to exercise your State Privacy Laws rights on your behalf, the information we request to verify your identity, and confirmation that you have given the authorized agent permission to submit the request.
Information practices.
The following describes our practices currently and during the past 12 months:
Personal information that we collect, use and disclose. We have summarized the Personal Information we collect, the purposes for which we collect it and the third parties to whom we may disclose it by reference below to both the categories defined in the “Personal information we collect” section of this Privacy Policy above and the categories of Personal Information specified in the CCPA (Cal. Civ. Code §1798.140). This chart describes our practices currently and during the 12 months preceding the effective date of this Privacy Policy. Information you voluntarily provide to us, such as in emails, may contain other categories of personal information not described below.
- Sources and purposes. We collect all categories of personal information from the sources and use them for the business/commercial purposes described above in the Privacy Policy.
- Retention. The criteria for deciding how long to retain personal information is generally based on whether such period is sufficient to fulfill the purposes for which we collected it as described in this notice, including complying with our legal obligations.
- Deidentification. We do not attempt to reidentify deidentified information derived from personal information, except for the purpose of testing whether our deidentification processes comply with applicable law.
| Personal Information (“PI”) we collect | CCPA statutory category | Purposes | Categories of third parties to whom we “disclose” PI for a business purpose | Categories of third parties to whom we “sell” or “share” PI |
|---|---|---|---|---|
| Contact data | Identifiers | Service delivery and operations; direct marketing; compliance and protection | Service providers; payment processors; professional advisors; authorities | Advertising partners (your email address, hashed), only with your consent |
| Profile data | Identifiers | Service delivery and operations | Service providers | None |
| Communications data | Identifiers; any other category you include | Service delivery and operations | Service providers; professional advisors | None |
| Transactional data | Commercial information | Service delivery and operations; service improvement and analytics; compliance and protection | Service providers; payment processors; professional advisors; authorities | Advertising partners (what you bought and paid), only with your consent |
| Marketing data | Identifiers; commercial information | Direct marketing; service improvement and analytics | Service providers | None |
| Survey data | Inferences (your preferences) | Service improvement and analytics | None | None |
| Device data | Identifiers; internet or network activity | Service delivery and operations; compliance and protection | Service providers | Advertising partners (your browser’s user agent and their cookies’ identifiers), only with your consent |
| Online activity data | Internet or network activity | Service improvement and analytics; advertising | Service providers | Advertising partners, through their tags, only with your consent |
Additional information for California and Nevada residents.
Shine the light law. Under California’s Shine the Light law (California Civil Code Section 1798.83), California residents may ask companies with whom they have formed a business relationship primarily for personal, family or household purposes to provide the names of third parties to which they have disclosed certain personal information (as defined under the Shine the Light law) during the preceding calendar year for their own direct marketing purposes, and the categories of personal information disclosed. You may send us requests for this information to support@picnicaudio.com. In your request, you must include the statement “Shine the Light Request,” and provide your first and last name and mailing address and certify that you are a California resident. We reserve the right to require additional information to confirm your identity and California residency. Please note that we will not accept requests via telephone, mail, or facsimile, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information.
Additional information for Nevada residents. Nevada residents have the right to opt-out of the sale of certain personal information for monetary consideration. While we do not currently engage in such sales, if you are a Nevada resident and would like to make a request to opt out of any potential future sales, please email support@picnicaudio.com.
Contact Us. If you have questions or concerns about our privacy policies or information practices, please contact us using the contact details set forth in the How to contact us section above.
Notice to European users.
Where this Notice to European users applies. The information provided in this “Notice to European users” section applies only to individuals in the United Kingdom and the European Economic Area (i.e., “Europe” as defined at the top of this Privacy Policy).
Personal information. References to “personal information” in this Privacy Policy should be understood to include a reference to “personal data” (as defined in the GDPR) — i.e., information about individuals from which they are either directly identified or can be identified.
Controller. picnic audio is the controller in respect of the processing of your personal information covered by this Privacy Policy for purposes of European data protection legislation (i.e., the EU GDPR and the so-called ‘UK GDPR’ (as and where applicable, the “GDPR”)). See the ‘How to contact us’ section above for our contact details. Stripe, through Link, processes what you give at checkout as the seller of record, under its own privacy policy (https://link.com/privacy).
Our legal bases for processing.
In respect of each of the purposes for which we use your personal information, the GDPR requires us to ensure that we have a “legal basis” for that use. Our legal bases for processing your personal information described in this Privacy Policy are listed below.
We have set out below, in a table format, the legal bases we rely on in respect of the relevant Purposes for which we use your personal information — for more information on these Purposes and the data types involved, see ‘How we use your personal information’.
- Where we need to perform a contract, we are about to enter into or have entered into with you (“Contractual Necessity”).
- Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests (“Legitimate Interests”). More detail about the specific legitimate interests pursued in respect of each Purpose we use your personal information for is set out in the table below.
- Where we need to comply with a legal or regulatory obligation (“Compliance with Law”).
- Where we have your specific consent to carry out the processing for the Purpose in question (“Consent”).
| Purpose | Categories of personal information involved | Legal basis |
|---|---|---|
| Service delivery and operations | Contact data, Profile data, Communications data, Transactional data, Payment data, Data from Third Party Services, Device data | Contractual Necessity |
| Security | Contact data, Device data, Online activity data | Compliance with Law. Legitimate Interests. We have a legitimate interest in ensuring the ongoing security and proper operation of our Service and associated IT services, systems, and networks. |
| Service improvement and analytics | Device data, Online activity data, Marketing data, Survey data | Legitimate Interests. We have a legitimate interest in providing you with a good service and knowing which posts and sites bring people to us. Consent, in respect of any optional storage on your device used for this purpose, and for survey answers, which you choose to give. |
| Direct marketing | Contact data, Marketing data | Consent, which you give when you confirm a signup or ask for our letters at checkout. |
| Advertising | Contact data (hashed), Transactional data, Device data, Online activity data | Consent |
| Compliance and protection | Contact data, Transactional data, Device data | Compliance with Law. Legitimate Interests. Where Compliance with Law is not applicable, we and any relevant third parties have a legitimate interest in participating in, supporting, and following legal process and requests, including through co-operation with authorities. We and any relevant third parties may also have a legitimate interest of ensuring the protection, maintenance, and enforcement of our and their rights, property, and/or safety. |
| Corporate events | Any and all data types relevant in the circumstances | Legitimate Interests. We and any relevant third parties have a legitimate interest in providing information to relevant third parties who are involved in an actual or prospective corporate event (including to enable them to investigate — and, where relevant, to continue to operate — all or relevant part(s) of our operations). However, we would always look to take steps to minimize the amount and sensitivity of any personal information shared in these contexts where possible and appropriate. |
| To create aggregated, de-identified and/or anonymized data | Any and all data types relevant in the circumstances | Legitimate Interests. We have legitimate interest, and believe it is also in your interests, that we are able to take steps to ensure that our Services operate as intended. |
| Further uses | Any and all data types relevant in the circumstances | The original legal basis relied upon, if the relevant further use is compatible with the initial purpose for which the Personal Information was collected. Consent, if the relevant further use is not compatible with the initial purpose for which the personal information was collected. |
Other info.
No sensitive personal information. We ask that you not provide us with any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the services, or otherwise to us. If you provide us with any sensitive personal information to us when you use the services, you must consent to our processing and use of such sensitive personal information in accordance with this Privacy Policy. If you do not consent to our processing and use of such sensitive personal information, you must not submit such sensitive personal information through our services.
No Automated Decision-Making and Profiling. As part of the Service, we do not engage in automated decision-making and/or profiling, which produces legal or similarly significant effects.
Your rights.
General. European data protection laws give you certain rights regarding your personal information. If you are located in Europe, you may ask us to take the following actions in relation to your personal information that we hold:
- Access. Provide you with information about our processing of your personal information and give you access to your personal information.
- Correct. Update or correct inaccuracies in your personal information.
- Delete. Delete your personal information where there is no good reason for us continuing to process it — you also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
- Transfer. Transfer a machine-readable copy of your personal information to you or a third party of your choice.
- Restrict. Restrict the processing of your personal information, for example if you want us to establish its accuracy or the reason for processing it.
- Object. Object to our processing of your personal information where we are relying on Legitimate Interests — you also have the right to object where we are processing your personal information for direct marketing purposes.
- Withdraw Consent. When we use your personal information based on your consent, you have the right to withdraw that consent at any time.
Exercising These Rights. You may submit these requests by email to support@picnicaudio.com or our postal address provided above. We may request specific information from you to help us confirm your identity and process your request. Whether or not we are required to fulfill any request you make will depend on a number of factors (e.g., why and how we are processing your personal information), if we reject any request you may make (whether in whole or in part) we will let you know our grounds for doing so at the time, subject to any legal restrictions.
Your Right to Lodge a Complaint with your Supervisory Authority. In addition to your rights outlined above, if you are not satisfied with our response to a request you make, or how we process your personal information, you can make a complaint to the data protection regulator in your habitual place of residence.
For users in the European Economic Area — the contact information for the data protection regulator in your place of residence can be found here: https://www.edpb.europa.eu/about-edpb/about-edpb/members_en.
For users in the UK — the contact information for the UK data protection regulator is below: The Information Commissioner’s Office, Water Lane, Wycliffe House, Wilmslow — Cheshire SK9 5AF. Tel. +44 303 123 1113. Website: https://ico.org.uk.
Data processing outside Europe.
Many of our service providers, advisers, partners or other recipients of data are based in the U.S. This means that, if you use the Service, your personal information will necessarily be accessed and processed in the U.S. It may also be provided to recipients in other countries outside Europe.
Where we share your personal information with third parties who are based outside Europe, we try to ensure a similar degree of protection is afforded to it by making sure one of the following mechanisms is implemented:
- Transfers to territories with an adequacy decision. We may transfer your personal information to countries or territories whose laws have been deemed to provide an adequate level of protection for personal information by the European Commission or UK Government (as and where applicable) (from time to time), including to U.S. recipients certified under the EU-U.S. Data Privacy Framework (and its UK Extension).
- Transfers to territories without an adequacy decision. We may transfer your personal information to countries or territories whose laws have not been deemed to provide such an adequate level of protection. However, in these cases: we may use specific appropriate safeguards, which are designed to give personal information effectively the same protection it has in Europe — for example, standard-form contracts approved by relevant authorities for this purpose; or in limited circumstances, we may rely on an exception, or ‘derogation’, which permits us to transfer your personal information to such country despite the absence of an ‘adequacy decision’ or ‘appropriate safeguards’ — for example, reliance on your explicit consent to that transfer.
You may contact us if you want further information on the specific mechanism used by us when transferring your personal information out of Europe. You may have the right to receive a copy of the appropriate safeguards under which your personal information is transferred by contacting us at support@picnicaudio.com.
Adapted from templates prepared and made publicly available by General Legal, PC (“General Legal”) under CC0 1.0. They are provided for general reference purposes only and do not constitute legal advice. General Legal has not reviewed, and takes no position on, any modifications made to them.